L’ORÉAL -
WOMEN OF WORTH CAMPAIGN

L’Oréal’s Women of Worth initiative recognizes women across the country who are creating meaningful change in their communities. The goal was to produce a series of films that honored these women while maintaining the brand’s polished and aspirational tone.

A person with long dark hair, wearing a blue floral shirt, sitting on a sandy beach with a brown dog, looking out over a calm river surrounded by green hills and trees, during sunset or dawn.
Close-up of a woman's face, focusing on her blue eyes and eyebrows, with part of her smile visible. The background is blurred with a logo in the upper right corner reading 'L'Oreal Paris Women of Worth.'

Project Date: 2025
Location: Park City, Utah

A person in a floral shirt is kneeling on a sandy beach, attaching a fin to a lime-green paddleboard, with a dog lying beside them.

Director: Kaitlin O’Conner
DP: Julia Camp
Producer: Shonta Rogers
Field Producer: Isabella Palazzolo
Drone/Cam Op: Rachel Ross
1st AC: Brenna Empey

A group of smiling women stacking their hands together in a circle, taken from below with a clear blue sky in the background.

Select Works

Close-up of a smiling woman with dark hair, light skin, wearing a light gray sleeveless athletic top.

Black Diamond - Onsight

A woman standing in a photoshoot studio, smiling and looking at the camera. Behind her is a clothing rack with jackets, and to her right are two wooden blocks. Studio equipment such as lights and umbrellas are visible.

Cotopaxi - How to Layer

A woman sitting on a stool in a dimly lit room, holding a mug and looking out the window.

Earthworks